When I stumbled this article online, I couldn’t help but appreciate this CEO’s strategy in knowing what the customer wants. Prudential Life Insurance CEO Hwang Ou-jin’s way of motivating people is outstanding.
Interested to know why? Take time to read this short article from Korea Times
Prudential Life CEO Serves at Call Center
Prudential Life CEO Hwang Ou-jin answers a customer’s questions at the insurer’s customer center in Yeoksam-dong, southern Seoul, Tuesday.
Prudential Life Insurance CEO Hwang Ou-jin and other executives will be available to answer customers’ enquiries at the call center this week.According to the life insurer, Hwang and other executives have spent a few hours each day at its call center in Yeoksam-dong, southern Seoul, for the week starting Tuesday.
After encouraging call center staff members, Hwang served as an agent for three hours. “I used to meet customers one by one when I worked in sales, but I rarely get such an opportunity these days. It really helped me understand customers’ needs,” said Hwang, who was once a successful life planner at the insurer,
chizpizza@koreatimes.co.kr
This news brings me to this question:
How many CEO’s like him have tried the same strategy?
I hope that more people from the upper management will consider doing it (especially if they also use the service of call centers in their business).
So if they really want to set a good example, they should start taking calls. Doing it for even 30 minutes a day will help them think of better means to improve their product and /or service.
What do you think?
Till next post,
{ 2 comments… read them below or add one }
ang galing naman! philippines beware! baka makuha pa ng korea ang mga call centers dito.
Could this be an example of shaping a good Corporate Identity through media?
Just like Politicians getting mud on their legs with farmers on television?
And why the publicity? Just a thought.